CITY OF LOS ALAMITOS                                       
 Contact: Les Johnson, Interim City Manager – (562) 431-3538

Shop Los Alamitos on Small Business Saturday

November 30, 2019

Los Alamitos, CA – This November 30th, the City of Los Alamitos, once again participates in an annual holiday shopping tradition in which communities work together to support Small Businesses on the Saturday after Thanksgiving.  This 10th anniversary year of SMALL BUSINESS SATURDAY is sure to be a great success. Small Businesses help our community thrive and provide it with a strong foundation through taxes and meaningful employment.  Small Business Saturday is an annual holiday shopping tradition in which communities come together to shop at local small businesses on the Saturday after Thanksgiving, and in 2019 that day is November 30th.

In 2018, U.S. consumers reported spending a record high of an estimated $17.8 billion at independent retailers and restaurants on Small Business Saturday. Over the years, Small Business Saturday spending has now reached a reported estimate of $103 billion since the day began in 2010 — that’s $103 billion over 9 days alone, according to a survey commissioned by American Express.  Los Alamitos has an amazing variety of small businesses from gift stores, to hair salons, bakeries, to businesses such as Alamitos Eye Care, Inc. that has served our residents through their exceptional hospitality for over 18 years now.

Founded in 2010 by American Express, Small Business Saturday is a nationwide movement helps bring attention to the importance of supporting small businesses in communities across America. Each year, Los Alamitos businesses and shoppers join over 100 million people participating on the Saturday between Black Friday and Cyber Monday.  This is the 10th year of Small Business Saturday and we can boost the 2019 holiday shopping season to help the folks who own these businesses. offers owners, community supporters, and shoppers multiple ways to become a champion for the cause.

The City of Los Alamitos would like to encourage you to shop at our small stores and restaurants on this year’s annual Small Business Saturday.  We also ask our residents to spread the word about the importance of shopping small on Small Business Saturday and all year long.

Mark your calendar to Shop Los Alamitos on Small Business Saturday,

November 30, 2019!

Small Business Saturday, November 30, 2019